Web Survey Bibliography
There is a need for practical advice to inform decisions about when to mix modes and how, since survey designers are making these decisions in an ad hoc manner, driven by considerations of costs and response rates, but often ignoring the potential impact on data comparability. Some aspects of mixed modes are well researched, but others have not been examined. What is needed is a theoretical framework, based on existing and new complementary findings, about the causes and consequences of mixing modes.
A three-year project to address this issue was launched in Great Britain in October 2007, as part of the ESRC Survey Design and Measurement Initiative.
This project consists of three sub-projects: (1) a review of the literature and development of a theoretical framework, (2) quantitative analysis of existing datasets and new experimental data, and (3) qualitative research using cognitive interviewing to identify causes of mode effects.
This paper will present some initial results from sub-project (2), including some findings from a mixed modes experiment carried out in March-May 2009.
A sample of NatCen Omnibus respondents with access to the internet were randomly assigned to one of three modes: face-to-face, telephone and web. The questionnaire included about 60 questions that had been designed to test a set of hypotheses about the causes and consequences of mixed mode effects. The questions were classified according to type of question (e.g. attitude, behaviour, other factual), question format (e.g. closed/open, scale, # response categories), task difficulty and sensitivity of the question. The mode comparisons were dissected according to interviewer presence (face-to-face, telephone, none), delivery of question (visual, aural), response list (visual, aural) and recording of responses (oral, written). We will present the initial results of the experiment and highlight those research questions which will be taken forward in sub-project (3).
Conference homepage (abstract)
Web survey bibliography (4086)
- The Effects of the Initial Mode of Contact on the Response Rate and Data Quality in an Internet-Based...; 2009; Wiseman, F.
- Doing Research in the Real World; 2009; Gray, D. E.
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Internet-based surveys and urban design education: A community outreach graduate project in Redding,...; 2009; del Rio, V., Levi, D.
- Exploration of secondary students’ creativity by integrating web-based technology into an innovative...; 2009; Jang, S.-J.
- An experimental mixed mode design on a general population survey ; 2009; Eva, G.
- Declining Working Phone Rates Impact Sample Efficiency; 2009; Piekarski, L.
- Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet; 2009; Ericksen, E. P.
- Using Debit Cards for Incentive Payments: Experiences of a Weekly Survey Study; 2009; Gatny, H. H., Couper, M. P., Axinn, W., Barber, J. S.
- Characteristics of Cell Phone Only, Listed, and Unlisted Telephone Households; 2009; Tarnai, J., Schultz, R., Moore, D.
- Cell Phone-Only Households: A Good Target for Internet Surveys?; 2009; Bates, N.
- Nonsampling Error Research in Practice; 2009; Brick, J. M., Kalton, G.
- Total Survey Error: Past, Present, Future; 2009; Groves, R. M.
- Envisioning the Survey Interview of the Future ; 2009; Conrad, F. G., Schober, M. F.
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.
- Are telephone Surveys a dying bread. How declining response rates can be explained and resolved; 2009; Degen, M., Obermüller, A., Schielicke, A.-M.
- Relation between values and topic of a survey in internet panel research; 2009; Vis, C., Marchand, M.
- The potential of mobile research: Implications for the future and the role of industry standards; 2009; Nelson, Li.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- Mode effects in Switzerland: non‐response and measurement error on the European Social Survey; 2009; Roberts, C.
- The mixing of survey modes: application to Laon web and face‐to‐face household travel survey...; 2009; Bayart, C., Bonnel, P.
- Reason analysis: an ambitious alternative for mixed‐mode survey design; 2009; Jerabek, H.
- An innovative open source strategy for the development of electronic questionnaires for statistical...; 2009; Degortes, M., Landriscina, M., Murgia, M.
- Response rates in multi actor surveys; 2009; Pasteels, I., Ponnet, K., Mortelmans, D.
- Unit non‐response in panel surveys: empirical finding from an experiment; 2009; Haunberger, S.
- Do cash incentives helps with RDD studies? Examination of results from a national and a statewide survey...; 2009; Miller, Y., Barger, K., Hearn, D.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Accuracy of Estimates in Access Panel based Surveys; 2009; Enderle, T., Münnich, R., Bruch, C.
- New developments in survey methodology for official statistics; 2009; Bethlehem, J.
- Survey cooperation: response to initial and follow-up requests - Recent experiences from the recruitment...; 2009; Bartsch, S., Engel, U., Schnabel, C., Vehre, H.
- Methodological Research for Longitudinal Surveys; 2009; Lynn, P.
- Using Mobile Phones to Administer a Working Memory Updating Task in a Survey - Cognitive Performance...; 2009; Schmiedek, F., Riediger, M., Lindenberger, U., Wagner, G. G.
- Accessibility of individuals for mobile phone surveys; 2009; Gabler, S., Häder, S.
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jaeckle, A., Lynn, P., Nandi, A., Campanelli, P.
- The Difficult but Essential Challenge of Designing Mixed-Mode Surveys; 2009; Dillman, D. A.
- Overcoming the challenges of measuring self-reported digital media use: Using feedback to increase data...; 2009
- The Internet survey ; 2009; Getka-Wilczynska, E.
- Modelling online survey participation among Italian university graduates ; 2009; Cimini, C., Girotti, C., Gasperoni, G.
- Coverage rates of mobile telephones and the Internet in Italy ; 2009; Fabbris, L., Gorelli, S.
- Imperfect frames and new data collection techniques ; 2009; Biffignandi, S.
- Web based survey methods workshop; 2009; Weiss, M.
- Web Surveys; 2009; Bosnjak, M.
- Internet Surveys and the Demise of the Matrix; 2009; O’Neill, G., Freedman, S.
- Assesssment of Potential Bias in Telephone Survey Estimates Due to Noncontact and Noncoverage When Household...; 2009; Khare, M., Wouhib, A.
- Experimenting With Speech Interactive Voice Response, Touchtone Data Entry and the Web for the National...; 2009; Cantor, D., Brick, P. D., Tourangeau, R., Conrad, F. G.
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- The Impact of Technology on Research Quality; 2009; Milla, P.
- Respondent Technology Preferences; 2009; Miller, C.
- Getting In Line with Online: Making Sense of Chat-based Focus Groups, Ethnogrophies, Blogs, and More; 2009; Longo, J.